Feb 9, 2025
Why Use AI For Product Photography (17 Best Tools And Practices)
When shopping online, buyers want to see clear, high-quality images that showcase a product from every angle. As an eCommerce business owner, you likely have the same goal. Creating stunning product photography can be time-consuming and complicated. Fortunately, there’s a solution: artificial intelligence. This article will explain why you should use AI for product photography for your eCommerce store, including the best tools and practices.
One of the best tools to help you use AI for product photography is Caspa's AI product photography platform. With Caspa, you can automate and streamline eCommerce photography to create studio-quality product images in a fraction of the time.
Table of Content
What is AI Product Photography?
AI photography uses artificial intelligence to create new images or improve existing ones to look like actual photographs. A fascinating use of AI-generated photography is making synthetic photo studios.
Product photography has undergone significant advancements over the decades, transitioning from manual film development to digital photography. Traditional methods required extensive setup, including:
Lighting apparatus
Background arrangements
Post-processing
These methods often consumed considerable time and resources, demanding high technical skills.
How AI is Transforming Product Photography
In recent years, artificial intelligence (AI) has revolutionized product photography. Innovative tools such as the AI background removal tool and the AI product photoshoot generator have emerged. These tools streamline the photography process, offering unprecedented efficiency and accuracy.
This technological shift eliminates the need for physical locations and simplifies the background selection process. Digital image processing has dramatically benefited from AI’s capabilities, such as:
Error detection
Automatic corrections
Boosting Sales with AI-Generated Product Images
AI's benefits span marketing and advertising transformation strategies for the digital age. Imagery forms a core component of online sales, and boosting sales with AI-generated product images is now a tangible result.
Companies can deploy AI-enhanced visuals across multiple platforms to engage potential customers, leveraging data-driven insights to optimize image aesthetics for higher conversion rates.
The AI Product Photography Revolution
AI product photography is not just a trend. It signifies a fundamental change in how we approach product photography.
For instance, the AI product photo shoot generator creates high-quality product images without needing a physical photo shoot. Instead, businesses can customize the settings to fit their preferences and let AI do the rest.
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Why Use AI for Product Photography
High-quality photos are “extremely important” or “very important” to 90% of shoppers. Additionally, 60% of online shoppers prefer seeing three to four images of a product before purchasing.
AI-powered product photography tools are changing the game, making creating, editing, and optimizing your product photos easier.
Faster, Cheaper, and More Creative
These tools can remove backgrounds with a click and create photorealistic images from scratch. They help eCommerce entrepreneurs achieve professional results without needing to learn or spend much money. With the digital photography market forecasted to reach $62.81 billion by 2027, it's time to use AI to improve your product photos.
AI is reshaping product photography by making it faster, more affordable, and creatively versatile. From enhancing existing visuals to generating new ones, its benefits are game-changing:
The Big Benefits of AI Product Photography
High-quality images are critical to eCommerce success. 90% of shoppers say product photos are “extremely important” or “very important” to purchasing. You need to showcase your products with clear, detailed, and attractive images to appeal to online customers.
60% of online shoppers prefer seeing three to four product images from different angles before purchasing. One way to produce better product photos is to use AI tools for product photography.
Create, Edit, and Optimize with Ease
These tools can help you create, edit, and optimize your product images to improve your eCommerce store’s visual appeal. AI product photography tools can remove backgrounds with a click and create photorealistic images from scratch.
They help eCommerce entrepreneurs achieve professional results without needing to learn or spend much money. With the digital photography market forecasted to reach $62.81 billion by 2027, it's time to use AI to improve your product photos.
Speed and Efficiency: Creating Product Images Faster
AI is reshaping product photography by making it faster, more affordable, and creatively versatile. From enhancing existing visuals to generating new ones, its benefits are game-changing.
AI drastically reduces the time required to create high-quality product images, eliminating the need for traditional studio setups.
Transform Your Product Images Instantly with AI
For example, instead of taking product photos, washing them out in editing software, and spending hours retaking images, you can upload your pictures to an AI tool that will enhance them in minutes.
You can create product photos from scratch using AI, which sometimes eliminates the need for a product. The speed and efficiency of AI product photography tools can help eCommerce business owners quickly create stunning product images and improve their visual appeal before launching a new online store or marketing a new product.
Cost-Effectiveness: Automating Processes to Save Money
Using AI for product photography can also save eCommerce brands money. By automating processes, AI lowers expenses on equipment, professional photographers, and lengthy photoshoots.
For example, you can use an AI tool to remove backgrounds from product images instead of printing photos, cutting out the backgrounds, and retaking pictures if the results aren't satisfactory.
Save Costs and Enhance Visuals
You can also create product images for your listings using AI instead of paying a professional photographer to take the photos.
These cost-effective tools can help business owners allocate their budgets to other areas of their eCommerce stores, such as:
Product development
Marketing
Image Upscaling: Enhancing Images for Clearer, Sharper Visuals
Using AI for product photography, you can upscale your existing images for better quality. Image upscaling refers to increasing the resolution of an image to enhance its details, making the photo more precise and sharper.
Enhance Low-Quality Images Instantly
When you upload a low-quality image to an AI tool, it will identify the visual’s patterns and structures and create a new, high-quality version of the photo.
The result looks more detailed and is suitable for professional use, such as on eCommerce product pages. This process can significantly improve your product photos so shoppers can see critical details before purchasing.
Creative Possibilities: Making Product Images More Appealing
AI product photography tools can also help you get more creative with your product images. For example, these tools can generate unique styles, adjust lighting, and create dynamic backgrounds to make product images more appealing.
You can use AI to visualize your products in different settings and imagine how they might look
to help buyers make informed decisions.
Create Engaging, Story-Driven Images
Instead of boring white backgrounds, you can create custom images that tell a story and help potential customers envision using your products in their own lives.
These creative possibilities enhance your product photography and improve the shopping experience by giving customers the visuals they need to make informed purchase decisions.
Scalability: Efficiently Create and Edit Multiple Product Images
Finally, AI product photography tools can help eCommerce brands scale their visual content creation. As you grow, your business will likely need to create images for dozens, if not hundreds, of products and their variants.
Using AI for product photography lets you easily create and edit multiple images, ensuring consistency across catalogs without extra effort. This will streamline your product visualization workflow and make it easier to produce stunning photos as you scale.
Caspa: AI-Powered Product Photography for eCommerce
Caspa helps eCommerce brands create stunning product photography with AI, eliminating the need for multiple tools, photographers, and models that traditionally eat up to 20% of revenue. From creating ultrarealistic product shots with human models to editing existing photos, Caspa's all-in-one AI product photography platform handles everything from background removal to upscaling, letting brands produce professional marketing visuals in seconds.
Whether you need custom stock photos or complete studio editing capabilities, Caspa streamlines the entire product visualization workflow into a single, cost-effective solution.
Prompting AI Tools for Product Photography
When using AI for product photography, keep your prompts simple and to the point. Basic prompts allow the AI to hone in on key details without being distracted by unnecessary specifics.
For example, if you want to showcase a new coffee mug design, avoid something like: "Create an image of a modern ceramic coffee mug on a wooden table, with a steaming cup of coffee inside, sunlight streaming through a window in the background, and a rustic feel." Instead, try: "Modern ceramic coffee mug, wooden table, warm sunlight, rustic vibe."
This approach lets the AI focus on the essence of your vision without getting lost in overly specific details.
Advanced Prompting Lets You Take Creative Control of AI-Generated Images
Once you get the hang of basic prompts, you can level up your skills with advanced prompting techniques. These allow you to get creative with AI-generated product images and build your brand’s distinct visual identity.
Advanced prompting offers creative possibilities for those ready to take it up. You can include:
Image URLs: Provide reference images to guide the AI in creating something aligned with your vision.
Multiple Text Phrases: Add layers of details to make your prompt richer and more precise. For example:
"Glossy black headphones, minimalist style, white background, professional studio lighting."
Parameters: Adjust key elements to refine your images, such as:
Aspect Ratios: Create pictures for specific platforms (e.g., 16:9 for widescreen, 1:1 for social media).
Model Versions: Use updated AI models for better outputs.
Upscalers: Enhance the resolution and detail of your images.
For instance, an advanced prompt might look like this:
"Premium leather wallet, close-up detail, soft natural light --ar 3:2 --v 5 --q 2"
Why Prompt Style Matters for AI Product Photography
The key difference between basic and advanced prompts is how much control you want over the final image. Basic prompts let the AI’s creativity shine, while advanced prompts allow you to steer the output in a particular direction. Both are useful, depending on your goals.
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8 Best AI Tools for Creating Amazing Product Photos
1. Caspa: Your All-in-One AI Photography Assistant
Caspa helps eCommerce brands create stunning product photography with AI, eliminating the need for multiple tools, photographers, and models that traditionally eat up to 20% of revenue. From creating ultrarealistic product shots with human models to editing existing photos, Caspa's all-in-one AI product photography platform handles everything from background removal to upscaling, letting brands produce professional marketing visuals in seconds.
Whether you need custom stock photos or complete studio editing capabilities, Caspa streamlines the entire product visualization workflow into a single, cost-effective solution.
2. Adobe Firefly: Background Generation with an Artistic Touch
Adobe Firefly is an AI-focused addition to the Adobe suite that creates images, including product photos. It integrates smoothly with Photoshop and Illustrator.
The text-to-image feature is impressive. Describe what you want, and it generates an image. It's great for creative professionals pushing boundaries, but unlike some specialized tools, it is not exclusively for product photography.
3. Pebblely: User-Friendly AI for Small Business Owners
Pebblely offers a user-friendly solution for creating professional-looking product shots without needing advanced editing skills or high costs. It's particularly well-suited for small business owners, Etsy sellers, or anyone looking to enhance their product images quickly.
The tool allows users to remove backgrounds, create multiple product versions in different settings, and handle bulk image processing.
4. Magic Studio: A Suite of Tools for Product Image Editing
Magic Studio provides a suite of AI-powered tools for image editing, including:
Magic Eraser
Background Remover
AI Image Generator
Image Upscaler
Background Blur
AI Art Generator
While these tools enhance general photo editing, Magic Studio offers a dedicated eCommerce spin-off called “Product Photos.”
AI for eCommerce Images
The main Magic Studio suite helps improve online stores and social media product images, featuring one-click enhancements and marketing-friendly templates. Its “Magic Backgrounds” feature is limited to basic color and image options rather than generative AI.
For more advanced AI-powered product photography, the “Product Photos” tool offers specialized features tailored for eCommerce.
5. Photoroom: Fast Product Photo Creation for Online Sellers
Photoroom is designed for online sellers needing to create many product listings efficiently. Its background removal tool is excellent, and it can process multiple images at once, which is helpful for extensive inventories.
It integrates well with eCommerce platforms. It might offer fewer AI background generation features than other tools.
6. Flair.ai: Create Professional Product Photos Without Design Skills
Flair.ai offers a user-friendly design studio experience. Its drag-and-drop interface lets you create professional-looking product photos without design expertise.
It includes 3D object features to make products stand out and has valuable collaboration tools for team projects. While great for creating eye-catching product images quickly, it may not have all the automated editing capabilities of some specialized eCommerce tools.
7. Zeg AI: Affordable 3D Product Photography
Are you looking for studio-like images but a little short on the budget? Zeg AI has got your back. You can create 3D pictures now for your products with the help of this app. Wait up to 48 hours to get the 3D version of your product after adding the image.
Affordable 4K AI Image Editing for ECommerce
It allows modifying images up to the 4k versions. There are no carbon footprints for the app, and it is safer for the environment, too. The paid plans for this app start from 200$.
It is less than the expense one would bear in the case of studios. This is thus a handy app for e-commerce sellers to advertise their products at an affordable rate with the maximum benefits.
8. Booth Media: User-Friendly Lifestyle Product Photography
Booth Media is one of the best tools for brand owners. You can create high-quality lifestyle pictures using Booth Media. The app can also produce 4k images. The interface is convenient and user-friendly.
This becomes easily accessible for maximum users. Without physical samples, you can make attractive content for your consumers. This is a helpful app for beginners and learners.
Easy & Risk-Free AI Product Photography with Free Trial
You do not have to be a pro at editing and product photography. You can get a free trial of 7 days on the app.
Moreover, it even gives long-time app users a 30-day moneyback assurance. Thus, it is a convenient and one of the least complicated apps for product photography.
9 Best Tips for Using AI Tools for Product Photography
1. Be Concise and Clear
When generating images with AI tools, clarity and brevity are key. Include specific details about the product and desired outcome in your prompt, but keep it concise. Prompts that exceed 40–60 words risk being ignored or cut off.
For instance, instead of saying, "Create an image of a beautifully designed modern coffee table with elegant curved edges, wooden legs, and a polished glass top," you can say, "Modern coffee table, curved edges, wooden legs, polished glass top."
2. Use Descriptive Language
Use adjectives and adverbs that convey the color, texture, material, and ambiance to bring your product to life.
For example, if you’re generating an image of a leather handbag, you could describe it as "a luxurious, smooth, glossy, brown leather handbag with gold accents." These details add nuance and emotion to your visuals.
3. Avoid Ambiguity in Prompts
Ambiguous prompts can lead to inconsistent or unexpected results. Be as direct as possible in describing the product and its context.
For instance, instead of asking for an image of a "bottle," specify "a sleek glass water bottle with a bamboo lid on a marble countertop."
4. Experiment and Iterate
AI tools like Caspa respond differently to various keywords and combinations. Don’t hesitate to experiment with your prompts and settings. Minor adjustments can lead to vastly different results, allowing you to refine your image style and quality.
5. Use Prompt Generators for Inspiration
If you’re stuck, prompt generators can help jumpstart your creativity. These tools inspire by offering structured and descriptive prompt templates tailored to your needs. It’s a great way to explore creative possibilities.
6. Leverage the Creative Tag
Use the creative tag in your prompts for unconventional or unique imagery. This option pushes AI tools to think outside the box, making it ideal for eye-catching product shots or experimental branding visuals.
7. Utilize Prompt Weights
Adding weights with double colons (::) allows you to emphasize or de-emphasize certain aspects of your prompt.
For instance, separating "space:: ship" could yield an artistic image of a ship floating in space, compared to the default "spaceship," which might be interpreted as a sci-fi vehicle.
8. Incorporate Negative Prompts
Avoid unwanted elements in your images by adding negative prompts. For example, if you’re creating product images, adding terms like "no hands, no text, no logos" ensures a clean and professional output.
9. Fine-Tune Your Settings
Use the /settings command to customize default options, such as:
Image quality
Style preferences
This saves time and ensures consistent results without having to rewrite instructions repeatedly.
Get AI Product Photos that Increase Your Sales for Free Today
Artificial intelligence analyzes existing images and automatically creates product photos that look like a professional photographer took them. The technology identifies different elements of a picture (e.g., the background, the product, lighting, shadows, etc.) to detect what an image needs to look more realistic and to upscale photos to be used for all marketing purposes.
Then, it generates new pictures based on this analysis to produce ultra-realistic product photos quickly and without extensive human intervention.
How Using AI for Product Photography Can Benefit Your eCommerce Business.
The benefits of using AI for product photography extend well beyond the size of your budget. Of course, cutting costs is an immediate advantage. Using AI to create product photos can significantly improve your online store’s performance and increase sales. Here’s how:
1. Boosts Your SEO
Images play a crucial role in SEO. Optimizing product images helps Google understand your page content and improves your chances of ranking in search results.
Using AI can help you create and optimize product photos faster so you can focus on other important SEO tasks.
2. Improves Your Site’s UX
The quicker customers can find what they’re looking for on your eCommerce site, the better. What does this have to do with product photography? Well, the more photos a product has, the better. Images help buyers make informed decisions and reduce the chances of returns.
Using AI to create product photos can help you produce ultra-realistic images quickly to improve your site’s UX as soon as possible.
3. Reduces Return Rates
What’s even better than a stunning product photo is an ultra-realistic image that accurately depicts the item a buyer will receive after purchasing it.
Using AI for product photography can help you produce these types of images that reduce return rates and improve your bottom line.
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